This municipality is second in extension on the isle after La Orotava, it possesses important aquatic resources. On the southern landscape an eolic park is quite outstanding.
It has a rich historical legacy and a rural tourism infrastructure.
Its economy is based on a rising agriculture, the most important crop on the island is potato production, also outstanding are tomato production for exporting, cattle raising and cheese manufacture.
Today its wines, specially the ecologic ones, and its cheeses, have become a great success.
The tourism sector has had little development, reducing itself to summer homes for weekend vacations or for the summer season.